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In today’s world, digital platforms replace traditional office, and water cooler chats have become virtual team meetings.
Keeping track of your brand’s presence across various media channels can be challenging in this new landscape.
But don’t worry; we’ve got a solution for you – media monitoring services.
Media monitoring services are like your brand’s watchdog, keeping an eye on every mention of your brand, products, and services across all media outlets.
|Global Social Media Market Size in 2022||$223.11 billion|
|Projected Social Media Market Size in 2026||$833.50 billion|
|Monthly Active Users on Facebook||2.91 billion|
|Female Instagram Users||48.4%|
|Male Instagram Users||51.8%|
|World’s Population Active on Social Media||58.4%|
|Average Time Spent on Social Media Platforms Daily||2 hours 27 minutes|
|Brands Using Social Media Monitoring||51%|
|Marketing Teams Believing in the Importance of Social Media Metrics||63%|
|Internet Users Using Social Media for Product Research||54%|
|Online Shoppers Depending on Influencer Recommendations||49%|
This includes traditional print, broadcast, online news, blogs, and social media. It’s a powerful tool that can help you measure the effectiveness of your communications and marketing strategies, understand your target audiences, and gauge the sentiment around your brand.
This comprehensive guide explores the top 5 media monitoring services perfect for remote teams. But before we dive into that, let’s take a moment to understand what media monitoring is and why it’s so important.
The Importance of Media Monitoring Services
In simple terms, media monitoring tracks public media outlets to find relevant mentions of your brand, competitors, products, or any other keywords related to your business.
It’s like having a finger on the pulse of your industry, giving you real-time insights into what’s being said about your brand and where.
Media monitoring plays a crucial role in various aspects of a business:-
1-Connecting with Target Audiences:- Media monitoring helps you understand where your stakeholders are and what they’re saying about your brand. This can help you tailor your communication strategies to reach the right people at the right time.
2-Building Better Marketing Strategies:- By tracking the response to your marketing and PR campaigns, media monitoring allows you to measure their effectiveness and adjust your strategies accordingly.
3-Aiding Crisis Management:- Media monitoring can alert you to potential crises before they blow up, giving you a chance to mitigate the fallout.
4-Tracking Competitors:- Keeping an eye on your competitors is just as important as monitoring your own brand. Media monitoring lets you track your competitors’ activities and strategies, giving you a competitive edge.
5-Supporting Your Reputation:- Media monitoring helps you understand how your brand is perceived outside your company. This can help you align your internal reality with external perceptions and build a strong brand reputation.
What to Look for in a Media Monitoring Service
Choosing the right media monitoring service can feel like a daunting task. With so many options offering unique features, it can be hard to know where to start. But don’t worry; we’re here to help. Here are a few factors to consider when choosing a media monitoring service for your remote team:-
1-Comprehensiveness:- Does the service offer comprehensive coverage of your brand’s relevant media outlets? This includes traditional print and broadcast media, online news, blogs, and social media.
2-Features:- What features does the service offer? This could include real-time tracking, sentiment analysis, competitor analysis, and more. Ensure the service offers the most essential features to your team.
3-Usability:- Is the service easy to use? Some media monitoring services can be complex and challenging, especially for beginners. Look for a service with a user-friendly interface.
4-Price:- Media monitoring services can range from affordable to quite expensive. Consider your budget and ensure your chosen service offers a good balance of price and features.
5-Customer Support:- Does the service offer good customer support? This can be especially important when dealing with technical issues or needing help understanding certain features.
6-Outsourcing:- Some media monitoring services outsource their monitoring to third-party vendors. This can affect the quality and reliability of the service. If possible, choose a service that does its own monitoring.
For more detailed guidance on choosing a media monitoring service, check out this article by Metro Monitor.
How to Use Media Monitoring Services
Using a media monitoring service is straightforward. Here’s a step-by-step guide:-
1-Set Up Your Monitoring Criteria:- Decide what you want to monitor. This could be your brand name, competitors, industry keywords, etc. Also, choose the media channels you want to track (social media, online news, blogs, etc.).
2-Customize Your Alerts:- Set up real-time alerts for critical mentions. This will allow you to respond promptly to important news or social media posts.
3-Analyze Your Reports:- Review your reports to understand your media coverage. Look at the sentiment, reach, and impact of your mentions.
4-Take Action Based on Insights:- Use the insights from your reports to inform your strategies. This could involve managing your brand reputation, adjusting your marketing strategies, or identifying potential crises.
5 Best Media Monitoring Services for Remote Teams
Choosing the right media monitoring service can be daunting, given the many options available.
However, based on our research and user reviews, we’ve narrowed the list to the top 5 media monitoring services that are particularly beneficial for remote teams.
Prowly is a complete PR automation platform that goes beyond media monitoring.
It helps PR experts locate the appropriate media contacts, draught attractive press releases, and handle email pitches.
A similar PR automation experience is provided by Prowly, which also offers a free 7-day trial, affordable monthly subscriptions, and specialized training.
Cision is a well-established player in the industry, offering a full suite of PR automation software.
Its media monitoring tools allow you to track online, broadcast, print, social, and podcast mentions of your company and its competitors.
However, it’s worth noting that Cision is one of the more expensive options and does not offer a free trial.
3. Muck Rack
With a complete line of PR automation software, Cision is a reputable player in the market.
Its media monitoring tools let you keep tabs on mentions of your business and its rivals in online, broadcast, print, social media, and podcasts.
Cision is one of the more expensive options, and it does not provide a free trial, so keep that in mind.
Meltwater offers media monitoring across online news, print, broadcast, and customer review sites and has more than 20 years of experience in the field of media intelligence.
According to the business, it records the most content and conversations in the sector.
Brand24 is a media monitoring tool used for various purposes, including tracking brand mentions online, measuring the results of your PR campaigns, analyzing the target audience, and gathering insights to improve your PR strategy.
The most significant advantage of this tool is that it can categorize your brand/product mentions into positive, neutral, or negative sentiments which will help you analyse your online reputation.
Practical Examples of Media Monitoring for Remote Teams
Media monitoring is not just a theoretical concept; it’s a practical tool that remote teams can leverage in various ways.
Let’s dive into real-world examples of how media monitoring can be used effectively.
1. Customer Service
A good example of a company using media monitoring for customer service is Zylker Travels.
They monitor social media to track brand mentions and respond to customer queries and complaints.
By monitoring social conversations, they can identify customer needs and address them promptly.
This proactive approach to customer service helps them maintain a positive brand image and build strong relationships with their customers.
You can read more about their approach here.
2. Lead Generation
Another way remote teams can use media monitoring is for lead generation.
By monitoring industry-specific keywords and hashtags, companies can identify potential customers looking for their products or services.
For instance, a coffee shop in New York could track the keywords “best coffee in NYC” to find potential customers.
When someone searches for that phrase, the coffee shop can recommend their store, potentially gaining a new customer.
3. Identifying Influencers and Advocates
Media monitoring can also help remote teams identify influencers and advocates in their industry. Influencers are individuals whose opinions are valued and can influence their followers’ purchasing decisions.
Companies can identify and build relationships with these influencers by monitoring social conversations.
This can help them reach a larger audience and increase their brand visibility.
4. Feedback and Improvement
Finally, media monitoring can provide valuable feedback for remote teams.
By monitoring social conversations, companies can gain insights into what customers like and dislike about their products or services.
This feedback can be used to improve and ensure they meet customer needs.
For example, if customers are consistently complaining about a particular feature of a product, the company can work to improve that feature.
Media monitoring services are an invaluable tool for remote teams. They provide real-time updates, facilitate collaboration, enable competitive analysis, assist in crisis management, and help measure success.
By choosing the right service, remote teams can stay connected, informed, and ready to respond to developments. As the world continues to embrace remote work, the role of media monitoring services will only grow in importance.
So, whether you’re a startup or a large corporation, investing in a robust media monitoring service could be a game-changer for your remote team.